Marketing Management

Gain a comprehensive understanding of how your campaigns have affected public discourse. Find out the best times to launch campaigns, study current and historical campaign impact, and learn from your competitors.

Campaign Management

  • Use our Social Volume Heatmap to determine when people are talking about your app and time campaigns to maximize network effects.
  • Measure the impact of campaigns by observing trends in social volume and social topics.
  • See what topics your customers are talking about, and plan your campaigns to resonate with popular issues.

Industry Analysis

  • Find out what the public is saying about your competitors and design your campaigns to capitalize on competitor weaknesses.
  • Measure the social impact of other marketing campaigns in your industry and learn from innovative and best practices.
  • Identify your app’s perceived general weaknesses relative to your competitors, and take action to minimize the fallout in communications.